Businesses with personality make more money (and win more friends) than their average, playing-it-safe counterparts.
Businesses that stand for something are more memorable than businesses who always go with the flow.
Businesses that know why they do what they do outperform those that only know what they do.
Have you NOTICED how many businesses there are on the internet?
It’s gotten all survival-of-the-fittest out there, and consumers are indicating who’s most fit to survive with their time and their money.
And you know who’s winning?
Businesses with personality. Brands that have that unique something about them. Companies that make you want to be a part of what they are doing and what they stand for.
These kinds of businesses have something in common: they are letting down their guard. They sound a lot less corporate and a whole lot more friendly. They are showing off their quirks and funny little habits. They’re being themselves and using that to create awesome experiences for their customers and fans.
Besides the fact that embracing all of that likely means heaps more money and success, doesn’t it just sound like fun ?
I love helping business owners create copy that honestly represents themselves and their personality.
Happy side effect: this also helps them grab the attention of their ideal clients and customers.
Marketing your business online doesn’t have to be confusing, stressful, or boring.
Trust me, once you start letting your authentic self color your business and copy, things get fun.
If you have great ideas and big ambitions, but still aren’t getting noticed as much as you would like, it’s time to stop playing it safe.
Ready to create a business that your prospects can’t ignore and won’t forget?